Business owners and marketers know that one of the most cost-effective, fastest, and lucrative ways to convert prospects into customers is through word-of-mouth. While you may have customers that keep coming back because they love your business, brand, and product, are they sharing this with others? If not, now is the time to act and spread the word about your WooCommerce site via word-of-mouth advertising.
What Helps Generate Word-of-Mouth?
You can find several sharing options to generate word-of-mouth for your WooCommerce site. Some of the most popular include:
The list goes on and on. However, even if you have these present on your WooCommerce website, the results may be far from impressive. That’s because you may be overlooking the top factor that makes word-of-mouth marketing successful – your customer’s experience.
You need to understand that the only reason someone will discuss your brand with others is if they have an experience that exceeds their expectations.
Below are some tips that you can use to make your WooCommerce site more word-of-mouth friendly.
Replace Mailto Links with Contact Picker
Word-of-mouth begins when your customer is done purchasing something. Once the customer is sent to a page to refer, enroll, or share, they may see a basic, dull page.
You expect them to leave their email or even use a “mailto” link that leads away from your site and combines everyone they want to share something within a single, generic email.
The best way to fix this is by using a contact picker, which is a self-sufficient, intuitive, one-time plugin offered for your WooCommerce site. With this, customers can choose contacts from any email book without typing anything into the input field.
This ensures they remain on your site the whole time and increases the likelihood they will actually share something about your site.
Give Your Customers Center Stage
You probably want customers to discuss your business or brand, but you may never take the time to do this for your customers. Effort and recognition go both ways, so if you expect this from your customer, make sure you do it as well.
Even if you provide a good shopping experience, it probably won’t be enough. This alone isn’t enough to get customers talking.
Remember, people are barraged with thousands of unwanted emails daily. If you create generic, impersonal, and vague emails, you won’t grab anyone’s attention. You definitely won’t encourage them to talk to friends or family members about what you offer.
Take time to create correspondence that makes your customers feel singled out and special. Doing so is going to encourage them to tell others about their amazing experience.
Are You Making the Most of Your WooCommerce Word-of-Mouth Potential?
There’s no question that building a WooCommerce site offers many benefits and provides your customers with a great experience. However, it’s up to you to go beyond this if you want people talking about what you offer and spreading the word about your brand. Use the tips here to optimize your WooCommerce site for word-of-mouth advertising.
