Shopify and WooCommerce are among the most popular platforms in the eCommerce industry. In fact, WordPress stores powered by WooCommerce, the most popular shopping cart plugin available for WordPress, account for 39% (1.5 million) of all online stores. The main difference bet…

Email marketing is the process of sending electronic mails to groups of people to promote one’s business. It is vastly used by small companies and retailers because it can target specific markets and is more cost-effective than the usual marketing channels, like a radio …

Mailchimp is a software which gives you the ability to create and manage mailing lists, newsletters, automated campaigns and more. It puts you in the driver’s seat and lets you have full control over your email marketing efforts from beginning to end. Mailchimp is simple and…

Impress and engage— robust and straight to the point tips on growing and nurturing your relationship with your email subscribers. The question is, how? Since Valentine’s Day is just around the corner, why don’t we add a little romance to these two important words…

Pop online to do some shopping and there’s a good chance that the store you’re browsing is powered by WooCommerce. With over 30% of stores running off of WooCommerce, the eCommerce giant continues to develop and innovate, giving users an even better reason to choose the pl…

Reviewing the company’s most recent customer acquisition, sales, and browsing data can be extremely frustrating when things don’t seem to add up. Your site has high traffic, great SEO in place and excellent deals, yet shoppers simply aren’t converting into buyers. We’v…

Over one million online businesses trust WooCommerce to power their online store and with good reason. Arguably the largest ecommerce platform, WooCommerce is loaded with features and endless customization options yet still incredibly simple. A Mom and Pop business can plug an…

A brand new year has finally arrived! At the end of every year, we as a society are filled with cheer and optimism about what the New Year will bring. Many of us set resolutions in our personal life, and others go the extra mile to set business oriented resolutions. Considerin…

eCommerce sites are in a unique position over traditional stores, and don’t have the option to leverage in person marketing tactics. While social media, online advertising and email marketing are certainly important parts of a brick and mortar brand’s strategy, they’re v…

Plugins are nothing new to WordPress site owners, but only a few have taken advantage of the perks that a custom plugin can offer. A WordPress plugin is defined as an element of software that’s integrated into your site for added functionality. Virtually all WordPress based …

WooThemes is a premier WordPress development company that provides website themes, plugin and commerce solutions. The company originally got its start with website themes but has evolved to incorporate more as the demand for high-quality web solutions has increased. Almost 25%…

MailChimp isn’t new to the email marketing scene, but they are worth mentioning for all businesses in need of a new or solid email marketing platform. They continue to innovate and build their services further in a way that’s just as unique as they are as a company. Small …