When we talk about web design, it simply means ‘responsive web design’. Due to the increased use of smart phones, web designers have no choice but to design websites that are responsive and extremely easy to use on mobile devices. Without a fully functional and responsive …

There technology has made our lives easier, it has also created a lot of challenges, especially for the digital world. Due to the increased popularity of online shopping, many businesses have moved to online platforms to attract customers and increase sales. However, not every…

It is easy to launch a website and get all the best KPIs (key performance indicators) to work with it but the hard part is to make effective use of it. Many businesses are present on digital platforms and are uploading amazing content. However, what they fail to do is to measu…

Email Newsletter Apps combine the sequential email application functions with newsletter campaign methods. Such applications not only automate the process of sending latest newsletters but also ensure that new customers automatically receive introduction newsletters and other …

Marketing Automation Apps are applications that add an element of Customer Relationship Management to basic sequential email automation functions. CRM in marketing applications allow data to be tracked from each individual customer so that user sensitive and relevant emails ca…

Sequential email series (SES) applications are bare of any added luggage that confuses or complicates the process of sending automated emails. Although each one of these applications has a unique feature that makes it distinct from the others, they perform the sequential email…

Despite the innovation in technology and software, the conventional email remains on top of the list. Emails are still our primary source of communication if not the only and no matter how hard we try to revert to other applications, it takes precedence over them. In the world…

Email marketing is used regularly by many businesses of various sizes to reach out to prospects and customers. This method of digital marketing has gained so much popularity because it has consistently been a high performing direct marketing tool. Email marketing provides a un…

If you are a data-driven marketer that uses analyzed data to determine what or how to market a product, then the right APIs can simplify the process. An API (Application Programming Interface) is an interface that dictates how different software should communicate with each ot…

The holiday season is almost here and this is the best time to plan for high profits through effective email marketing newsletters and promotions. If you’re not convinced about the importance of email marketing yet, here are some facts to consider: During the holiday se…

Let’s face it, the business world is tough, testing, frustrating, exhausting, and sometimes just downright ruthless. It’s also, however, potentially rewarding and incredibly lucrative, providing, of course that you’re committed to your business and are determ…

There will be hardly a few of us who did not follow Felix Baumgartner’s free-fall from the edge of space. The record breaking 120,000-feet fall was made possible because of the marketing zeal of Red Bull, a stellar crew of scientists and a huge chunk of money. But regardless…