eCommerce sites are in a unique position over traditional stores, and don’t have the option to leverage in person marketing tactics. While social media, online advertising and email marketing are certainly important parts of a brick and mortar brand’s strategy, they’re v…

Plugins are nothing new to WordPress site owners, but only a few have taken advantage of the perks that a custom plugin can offer. A WordPress plugin is defined as an element of software that’s integrated into your site for added functionality. Virtually all WordPress based …

WooThemes is a premier WordPress development company that provides website themes, plugin and commerce solutions. The company originally got its start with website themes but has evolved to incorporate more as the demand for high-quality web solutions has increased. Almost 25%…

MailChimp isn’t new to the email marketing scene, but they are worth mentioning for all businesses in need of a new or solid email marketing platform. They continue to innovate and build their services further in a way that’s just as unique as they are as a company. Small …

Your website build is an intricate process that consists of hundreds if not thousands of little details. Some are relatively easy, like hooking up your domain name to the new site. Others, like formatting your homepage can take hours and need dozens of tweaks to be perfect. Do…

Tis the season to market, market, market! The end of the year is full of holiday cheer which sends your ideal customers on the hunt for the perfect gift. Think your product fits the bill? Then it’s time to get the word out there! Email marketing can be one of the smartest wa…

So you spent an incredible amount of time working with web developers and designers to build the perfect website for your business, and now it’s finally up and running! It’s a great feeling to know that your business is accurately represented on the web. Now you have a cha…

Images are powerful as they represent stories while toying with people’s emotions. Thus, it is important to use visuals if you want your business to get noticed. While content marketing materials like blogs and articles are useful, it is also vital to use visual content for …

Sales is all about getting customers to buy your product or avail of your service. Everyone knows this. What most sales professionals forget, however, is that to close a sale, it’s necessary to go through several stages. First of which is getting your customers interest…

When we talk about web design, it simply means ‘responsive web design’. Due to the increased use of smart phones, web designers have no choice but to design websites that are responsive and extremely easy to use on mobile devices. Without a fully functional and responsive …

There technology has made our lives easier, it has also created a lot of challenges, especially for the digital world. Due to the increased popularity of online shopping, many businesses have moved to online platforms to attract customers and increase sales. However, not every…

It is easy to launch a website and get all the best KPIs (key performance indicators) to work with it but the hard part is to make effective use of it. Many businesses are present on digital platforms and are uploading amazing content. However, what they fail to do is to measu…