Anytime we’re asked to recommend an email marketing software (EMS), we always choose Mailchimp. This EMS is simply outstanding and is actually the only one we choose to work with, probably why we consider ourselves Mailchimp Experts =). In our opinion, it beats several other well-known alternatives such as iContact, Constant Contact, Get Response, Aweber and Vertical Response. If you are curious about the benefits you can enjoy by using Mailchimp for your email marketing, check out these 6 reasons as to why we prefer MailChimp.
1. Simplicity and User Friendliness
Undoubtedly, Mailchimp is very easy to use. It comes with several pre-designed email templates. But you will also love the ease with which you can create your own personalized email templates for all your email marketing campaigns. There’s also an in-built image editing application that enables you to resize, crop and touch up any photos or images you want to add to your email.
As a business owner, you will treasure the simplicity that is embedded into all MailChimp’s services. For instance, when you open the admin panel, you are presented with a simple, clean layout with navigation, prompts and actions written in very simple English. In addition, Mailchimp provides an abundance of guides and tutorials in text and video format to help new users.
When you start using MailChimp, you will cherish the simple drag and drop interface that you can use to arrange and format your emails and newsletters. This is one of the unique features of this software; virtually all the other email marketing tools require some knowledge of HTML. Of course, if you are a techie or web developer, Mailchimp allows you to create your own custom designed template. If you don’t have the knowledge or time for this then you can hire an agency like us to create a completely custom designed template for you to match your brand and keep things consistent.
2. Great Pricing
MailChimp has the most reasonable pricing scheme. It provides so much functionality for free. You can sign up now, start building a list, and even send out thousands of mails to your subscribers free of charge as long as they are less than 2,000 in number. And you don’t need to give your credit card details to enjoy this service. In fact, you are allowed to send 12,000 mails per month. No other premium email marketing service provider offers this kind of opportunity.
After you have built a list of over 2,000 responsive subscribers and you want to continue using MailChimp, you are permitted to build a list of up to 50,000 subscribers with unlimited email blasts. You will pay just $15 per month for this. But if you are an infrequent sender, you can use the pay-as-you-go option without a regular monthly fee. These options will make it easy for you to build up lists for multiple niches in an extremely cost effective way, using multiple accounts.
If you are just starting out with email marketing, Mailchimp provides an uncommon opportunity to try out your marketing skills and grow your business, while you save $15 every month. When you compare MailChimp’s service with what is offered by Constant Contact, you will discover that you have to pay about $180 in one year whether or not your list is giving you good returns on your investment.
3. Exceptional Company Culture
The Mailchimp team has an uncommon corporate culture. They are determined to build and sustain a win-win business relationship with all their customers, and we love this! For instance, at every step, you receive humorous positive encouragement and motivation to succeed with your email marketing campaign. A good example is the response you get when you send out a newsletter – you see a picture of a chimp’s hand giving you a high five. Additionally, when a subscriber opts out of your list, you can receive an email notification that also contains tips on how to improve your marketing campaign. Mailchimp is distinguished by a personal and humane touch at every point.
4. Amazing API Integration
MailChimp integrates seamlessly with several 3rd party web services. It allows you to synchronize your data and import different kinds of content from various sources. You will also receive useful feedback on how your newsletter is bringing in more leads and sales. You can easily integrate Mailchimp with WordPress, Magento, Nexternal, BigCommerce, SalesForce, Facebook, Twitter, and more! There are also some Mailchimp integration tools that enable you to transfer subscriber lists from one application to the other with ease.
5. Ecommerce360 Feature
The most powerful aspect of Mailchimp in our opinion is its focus on maximizing the effectiveness of your email marketing campaign. As a business owner, you will love the Ecommerce360 feature that gives you an opportunity to get precise feedback in form of reports and statistics. These priceless reports will help you know exactly how to tweak your email campaigns and improve your return on investment.
Ecommerce360 makes it very easy to track your customers as they click on the Mailchimp campaign that takes them to your website. This feature returns their order details back to Mailchimp during checkout. Since the Ecommerce360 reports tell you what your customers are buying, you can send special offers and bonuses to those who have bought items from your website. Therefore, after a reader buys a product, Mailchimp enables you to set up and send automated emails that provide useful instructions and complementary products that can help the customer. Thus, through MailChimp, you can provide excellent customer service and attract repeat purchases from your customers.
The Ecommerce360 feature works with several ecommerce platforms already through the available plugins. Some of these shopping carts include: WooCommerce, 3dCart, Drupal, Magento, ZenCart, X-Cart, Shopify, Prestashop, Pinnacle Cart, Volusion-Postmaster, Open Cart and Miva Merchant.
6. Great Tutorials and Information
MailChimp stands out as the most helpful email marketing software service available today. It has a huge knowledge base built up from deep research, surveys, 
user experiences and other valuable sources. You will benefit immensely from the tutorials, blog posts, knowledge base articles and videos provided by MailChimp. The information provided will help you to take full advantage of the outstanding features offered by Mailchimp and create more profitable email marketing campaigns.
Conclusion
MailChimp is an excellent choice for any business owner, marketer or web developer who wants to run profitable, result oriented email marketing campaigns. This feature-rich software is extremely user-friendly, it has powerful ecommerce integration tools, offers unique reports and statistics, and has an extraordinary knowledge base that helps you to continuously improve your marketing campaigns.
