The best thing about this guide is that it’s awesome!
The second best thing is that it’s free!
And the third best thing is that it’s not a guide at all, but a list of things you should do!
Conversion optimization can be done in a number of different ways, each with different goals, so the best approach is to evaluate them all and see which tactics produce the best results.
Online stores may seem simple at first, but it takes constant effort and attention to ensure people visit them and complete the desired actions. The conversion rate is what we call this. An increase in conversion rate should be your top priority!
“Remember, every ‘mistake’ your customer makes, it’s not because they’re stupid. It’s because your website sucks” – Peep Laja, Founder of ConversionXL.
With WooCommerce, everything is at your fingertips. Several useful plugins can help your store’s conversion optimization, along with the various CRO (conversion rate optimization) strategies you can use.
In this guide, find actionable tips for WooCommerce conversion optimization. Your WooCommerce website will perform better and boost sales if you follow these best practices.
Start using them today!
You need conversion strategies for your online business!
Conversion rate optimization strategies and principles (optimizing load speed and using the responsive design) apply to WooCommerce storefronts the same way they do for other types of e-commerce websites.
Besides these, there are plenty of WooCommerce-specific changes you can make to increase conversions.
Let’s talk about some strategies that drive conversion on your WooCommerce store!
1. Get To Know Your Users and What They Need!
The conversion tracking system helps determine the path visitors take before converting.
You can use this information to determine which ads and pages are the most effective and what social media postings generate the most traffic for your e-commerce store.
Using this data, you can adjust your marketing strategies to attract more visitors, increase conversions, and accomplish your goals more quickly.
“Your most unhappy customers are your most important source of learning” – Bill Gates, Microsoft Founder.
2. Know What Makes You Unique!
Who are you, and what makes you unique?
Entrepreneurs know how essential elevator pitches are. An elevator pitch is a short pitch you can complete in a single elevator ride. Knowing this pitch is as important for online sales as it is for in-person sales.
In this case, less can sometimes be more. A visitor who feels overwhelmed will stop reading. On an e-commerce site, customers don’t have the time to scroll through page after page of content.
Now’s the time to think about what truly makes you unique and how you can effectively communicate this to your customers. Your brand, content on the homepage, and product descriptions should all reflect this.
“For you to achieve your goals, visitors must first achieve theirs” – Bryan Eisenberg, Marketing Expert, Author, and Speaker.
3. Make Your E-Commerce Website Load Faster.
Websites need to be fast!!!
More than 40% of website visitors will leave if it takes longer than 3 seconds to load. Losing that many conversions are a big deal.
To optimize your site’s speed, make sure you check it regularly, remove any problematic plugins or extensions that are hampering it, and avoid overburdening your site with unnecessary features. A few seconds delay will cost you sales and customers.
You can use speed test plugins to identify where your website takes longer to load than it should.
4. Make Your Product Pages Count.
Probably the most crucial aspect of your online store is the product page. Their goal is to serve as an information center about your products and direct visitors to buy them. So optimize them right. Add fields and options to your WooCommerce products and improve conversion rates with Product Extras – a proven way to add value and boost sales.
Also, they can boost your ranking on Google significantly, and by increasing your position in SERPs, you’re that much closer to increasing your sales.
You should create a compelling product description that highlights your brand, is concise, and has high keyword density.
Meta descriptions for your products should also follow these rules. When people and search engines see your product page, they will see this first. You should use your meta description to describe your product briefly. In other words, you should create product meta descriptions that are concise, relevant, and informative while including your keyword.
SEO-friendly titles can also increase your sales. As a rule of thumb, the more accurate your product titles are, the better your chances for organic traffic. So be sure to keep this in mind when creating titles for your products.
You should also include other strategies to help your WooCommerce site improve its SEO, such as adding breadcrumbs, categories, tags, constructing SEO-friendly URLs, etc. As you optimize your product pages in this way, you will simultaneously increase the user-friendliness of those pages, and therefore increase your rankings and conversions.
5. Make Sure You Create a Sense of Trust.
Trust is essential to converting successfully.
What makes trust so important for online purchases?
Basically, because online transactions include sensitive information, like credit card numbers, contact information, and address information. Oh, and they also involve money.
The credibility of your website can easily be improved by adding trust signs to your homepage and product pages. A website that has a trust symbol such as McAfee, for example, can make shoppers feel more at ease.
Moreover, showing testimonials from satisfied customers can reassure your visitors. Customers tend to trust businesses with positive ratings.
Another way to add credibility is to display social proof, such as a message that other people are looking at an item or that the item was recently purchased.
6. When It Comes to Websites, Design Matters a Lot. Finding the Ideal WordPress Theme Can Make All the Difference.
The first thing a visitor will notice about your WooCommerce site is its landing page.
Keep them on your site, and they’ll keep exploring!
Customers tend to like a site that’s clean, clutter-free, and modern. The opposite is also true: websites with too many links, bad images, or no call-to-action buttons will turn customers away. It is your first impression that will determine whether or not your customers return.
Having an appealing website builds trust, which helps establish authenticity.
7. High-Quality Pictures and Videos Are a Must.
When shopping online, imagery is one of the main factors that affect purchase decisions.
Upload high-quality images of the product to show off all its cool features.
Uploading multiple pictures from different angles helps you convince buyers that the product will live up to their expectations.
Try showing video demos to grab the visitor’s attention. Your site will look better, and you’ll stay ahead of your competition.
8. Optimize Your Product Pages for Conversions.
Products are the heart of e-commerce stores. At this point, the customer decides whether to make a purchase.
Make sure you provide sufficient information on the product page for new B2B customers considering purchasing from your website.
The key here is strong sales copy combined with a well-designed product image. However, to convert a B2B customer, you would need to have more functionality.
By providing you with the option to create variation tables, detailed sheets for downloadable products, discount messages, and sample requests, Wholesale Product Page Customizer helps you achieve this goal.
The product provides added value before they’ve even bought it. This is a great tool for B2B users looking for a demo or deals. By giving customers more info, they’ll feel less compelled to contact customer support. Your conversion rate will go up because they’ll just peruse your knowledge base and buy right away.
9. A/B Test Your Landing Pages.
Sticking to one design or idea is never a good idea. Giving the customer options is super important since not everyone thinks as you do.
A/B testing allows you to optimize your website for the needs of your customers. Consider creating two landing pages, and half of your visitors visit page A while the other half visits page B. Once you know which one converts better, you can implement it.
Furthermore, you will gain an understanding of what your customers want.
10. Ensure a Smooth Navigation Experience for Customers.
When a customer views your online store’s product page, time begins ticking. Shoppers are less likely to convert if they cannot easily find what they are looking for.
Streamlining things will encourage shoppers to make a purchase immediately.
So, make sure you offer these features!
Improve your site search.
Add live search, filters, and indexing.
Make your website easier to navigate.
Layered navigation lets you find products based on category, price range, color, size, and so on.
Comparing products is a part of the purchasing decision process for customers.
Comparison of features, benefits, and prices helps them identify the right product.
Make Messenger live chat available to shoppers as they browse or give them a way to reach you via a chat window.
11. Streamline User Journeys by Using Bulk Ordering.
Congratulations on attracting visitors to your site. Your user journey has now been designed, and you must ensure that it is as seamless as possible.
Users who buy similar products regularly in B2B are even more likely to need a smooth user journey. There is a limited selection of products, so the customer has to open tab after tab of product pages, add each one to their cart, and then check out. The purchase of a product may take even longer if your store offers a mobile application.
This is difficult for regular buyers. They are too busy to waste time at your store.
Hence, to avoid competitive switching, you make the process as easy for your customers as possible. With bulk ordering tables, you can improve the user experience.
The WooCommerce Quick Order plugin for WooCommerce provides an easy solution to this problem.
12. Stay Away From Jargon in Your Content.
Words have power. Good content should accompany your product pages to increase customer purchases. Your content should be easy to read and written in a way that resonates with your target audience. Write as you would usually talk to a friend, just like how you would in person.
More than just providing information, your content tells your audience who you are and entices them to buy from you.
An effective description can increase conversions by nearly 80%.
Don’t try to impress people with fancy, complicated business language.
Your site is written for people – it’s them who’ll decide whether to buy based on what you write. Therefore, if you are an open and engaging brand, you should write your product descriptions to indicate that.
13. Price Your Goods Correctly.
If your pricing is incorrect, you can still lose sales, even with a great product page. You don’t need me to tell you that the e-commerce business is brutally competitive.
You must keep your prices similar and your quality high to survive in this competitive market. You should price your brand-name items at or below average to attract customers.
You can use the following tactics to make your prices irresistible:
- You can create a pricing table and compare basic and premium products side by side. When offered advanced features at basic prices, the customer feels he is getting a good deal.
- Clear and compelling calls to action that are easily visible encourage users to take action.
- Using charm pricing will make the item appear more affordable (add “9” to the price).
- Offer free trials and demos. Give loyal customers free shipping—charge one-time shipping fees.
14. Customer Segmentation.
How can visitors become customers?
With such a wide audience, it is not always possible to use a single method to increase conversions and sales. Using targeted campaigns is one of the best ways to do so.
By segmenting customers, you can establish groups based on a variety of factors, such as an individual’s age, gender, interests, previous purchases, and marital status. Providing them with unique incentives will increase your WooCommerce customers by forming a better relationship with them. Surveys, emails, and social media are all effective ways of gathering information.
15. Run Promotions to Increase Scarcity.
Often people do not purchase from you because of four reasons: they do not need your product, they do not have the money, they don’t trust you, or there is no urgency.
While you cannot control the first two reasons, you certainly can influence urgency and build trust.
Create more urgency for your product page by triggering supply and demand. Desire is worthless if there is no urgency!
Tip: It is important to justify scarcity.
Never lie to customers. Your customers will recognize false scarcity, and your reputation will suffer.
Here’s how to create scarcity:
- Limited supply (Only 1 item at this price left)
- Limited time (Last day to buy)
You might consider offering time-sensitive bonuses that depend on how much the product costs, such as free gifts for first-time buyers or discounts if the purchase is made within a specific timeframe.
Similarly, you can inform customers if an item’s supply is limited or if it is not likely to be available soon. You can use messages like “Only 2 items left in stock” or “Deal ends in 3 hours.”.
16. Compare Yourself With the Competition.
We all do comparison shopping. A typical customer visits three websites before making a purchase.
You can use that to your advantage – compare your products to others before shoppers do.
People usually focus on product features and price when making a purchase decision. By taking control of the conversation, you can ensure its success. As part of your comparison table, you may highlight the most important aspects of your advantages.
Comparing products on your website can also help you retain visitors.
“You should learn from your competitor, but never copy. Copy and you die” – Jack Ma, EC Alibaba Group
17. Checkout Process Made Simple.
Despite being the last step in the shopping process, checkout is the most significant.
Complicated checkout processes contribute to many abandoned shopping carts. A canceled transaction can render all marketing efforts useless.
Get only the shipping and billing addresses you need for the checkout process. Limit your questions to those that pertain to the purchase so as not to frustrate your customers.
18. The Refund Policy.
You always have to be a little cautious when shopping online. This is because you cannot know what you are buying until you hold it in your hands.
Visitors will carefully examine your refund policy before confirming their purchase. Whenever a customer receives a product that does not match their expectations or is not liked, they should have the option to return it.
You should clearly outline your return and refund policy on your website, so your customers feel confident about buying or not.
Make a customer, not a sale!
19. Recover Lost Conversions.
Did you know that 98% of your visitors won’t buy from you on their first visit? That’s right.
This is a big challenge for many stores, especially since traffic is scarce.
Even though you seem to have lost a chance, there are some ways that you can still turn things around.
Consider these options:
- Add a wish list option: Not every shopper is ready to buy right away. You should have wishlist buttons on your product pages so your customers can save products, revisit them later, and complete the purchase. This ensures you don’t lose any conversions. Customers can create and share lists using WooCommerce Wishlists, increasing traffic to your store.
- Send abandoned cart email reminders: The WooCommerce shopping cart system includes the ability to send automated emails so customers can return to their carts.
20. Make Use of Pop-up Windows.
Offering promotional deals and gathering customer data through pop-ups is a great way to convert visitors into buyers.
Offering promotional deals and gathering customer data through pop-ups is a great way to convert visitors into buyers. A pop-up can take many forms, including click pop-ups, exit-intent pop-ups, scroll pop-ups, and more. Pop-ups may be annoying, but they also work for many businesses.
For example, exit-intent pop-ups convert about 7-10%. When customers are about to leave your page, they will see this pop-up and be asked to sign up for your email list or access a free offer. While they may not work all the time, they can increase sales and engage your customers.
WooCommerce plugin Optinly encourages you to engage your audience with popups.
21. The World of Email Marketing.
Email marketing is all about building relationships!
The majority of marketers consider email marketing to be one of the most powerful tools at their disposal. It has a higher ROI than any other type of marketing, including SEO.
Companies can boost their relationships with customers by sending them personalized emails.
Customers may also receive promotional emails that contain discounts based on their previous purchases or wish lists.
Cart recovery emails can be used to remarket to customers and win them back. You can encourage customers to make a purchase by offering discounts or incentives.
22. Create a Blog.
Blogging is about publishing as smart as you can!
Blogs play an important role in your marketing. By building trust with your customers and communicating directly with them, you can enhance customer loyalty.
Even if your website is an e-commerce site, you can communicate with customers through a blog.
The more you provide them with valuable information (without strings attached), the more trust they’ll have in you as an online retailer.
Blogging regularly can also help you appear more active and trustworthy. You can also highlight your best products through it.
23. Leverage the Power of Social Proof.
You can use social proof to demonstrate that other people are buying your product. This helps them become more confident and make more informed decisions. TrustPulse enables you to accomplish this by providing social proof on your WooCommerce website.
Let’s take a look at some ways you can use social proof!
Provide product reviews, ratings, and testimonials
Seeing such assurances makes the user feel more confident about their decision.
After a customer purchases a product, follow-up emails can be sent to collect product reviews. Encourage customers to comment on your product. Providing incentives to leave reviews, such as discount codes or coupons, can also help.
Make use of recent sales notification pop-ups
Using FOMO to boost conversions on your website is my next tip. When someone feels they’re missing out on something, they experience FOMO or a sense of anxiety.
You can leverage this by displaying pop-up sales notifications on your eCommerce store. You can display them automatically on your website and show that someone recently purchased something from you.
Display customer testimonials
You can display customer testimonials on your website to provide social proof. An example of a showcase is an image or video of a customer using your product.
By using them, you can inspire visitors to make an online purchase and build trust. In addition, showcases give consumers a taste of what the products will look like in real life.
You can collect photos from customers in a few ways. You can, for instance, directly ask them how their experience was once they had purchased a product via mail. As another option, you can organize a contest, promote it on social media, award a prize to a winner, and then display the winning photos on your website.
“When you say it, it’s marketing. When your customer says it, it’s social proof” – Andy Crestodina, Co-Founder / Strategic Director Orbit Media Studios
Optimizing your WooCommerce store is easy when you know the right tactics and tools.
WooCommerce conversion optimization occurs when your consumers can easily find the correct products, verify the product with a high-resolution photo, comprehend your material, avoid distrust, and make a transaction with ease.
Each business requires a different approach! The tips on converting visitors into customers or gaining more WooCommerce customers can be game-changers and proven methods that work.
What are you waiting for? Give these ideas a try!
“The conversion growth program hands down paid for itself within the first six months, with a 9:1 ROI.” Stephen LeaseDirector of Digital Marketing, Easton Sports