Case Study

Equipping Heggerty’s Website with WooCommerce and Customer-Friendly Features

Client Background

About Heggerty Phonemic Awareness

Heggerty is an educational organization dedicated to equipping teachers with effective, engaging products, as well as tactics for creating life-long readers in their classrooms. Their website is a place for teachers, parents, tutors, and educators of all kinds to find the literary and phonological resources they need.

Most notably, Heggerty offers set curriculums in both English and Spanish. These curriculums focus on phonemic awareness in grades pre-K through K. They sell alphabet charts, daily lesson videos, flashcards, and more. Their website also releases case studies, interviews, and other news related to literary education.

Creating a More User-Friendly, Advanced Website

Heggerty had a brand new website when they approached us, but they needed it to offer more features. Their original development team had limited back-end and WooCommerce experience, and this had left their website lacking in capabilities.

Once Heggerty partnered with AnnexCore, we took over their website’s development, maintenance, and continual improvement. We took the time to work through the client’s long list of requests.

What we did

  • Adding an AST plugin to manage shipment tracking numbers and order statuses
  • Integrating the website with QuickBooks online
  • Generating more thorough sales reports for the finance department
  • Integrating the website with Avalara for taxes and tax-exempt certificate collection
  • Integrating with ShipStation to better fulfill print orders
  • Setting up a better method for email communication with customers

As with all of our clients, we got the ball rolling via an in-depth discovery phase. We were able to learn more about these requests, as well as break down the website’s most important requirements.

After the discovery phase, we moved into developing and implementing the necessary features for Heggerty. We researched their needs and communicated with them along the way, ensuring quality and understanding at every step of the project.

Final Results

And a Continued Partnership

Today, Heggerty remains on a monthly retainer with AnnexCore as we update their website, implement new features, and provide maintenance as needed.

They are also signed up for our WooCommerce maintenance plan, which provides worry-free WooCommerce support and maintenance. We provide plugin, theme, and core updates, as well as regular reports and analytics.

The Heggerty website is fully optimized for WooCommerce and offers a variety of successful products in an easy-to-use e-commerce setup. Their website is now as well-structured and systematic as their curriculum, which is used by schools and educators across the United States.