The internet and online world has undergone a revolution in the last decade or so. On the one hand, it has enabled us to increase our reliance on the digital medium. On the other hand, it has made us vulnerable to the shenanigans of cybercriminals. It is worth mentioning that …

Mailchimp is currently the largest email automation platform and marketing service. Hundreds and thousands of small and large businesses use it to promote their operations, run their sales funnel, and effectively interact with the existing client base. But it is worth mentioni…

From a niche blogging network to the biggest content management system powering almost one-third of all the websites, WordPress’s success is a textbook case of how a tech platform can capitalize on its strengths and gradually shed its weaknesses. Among WordPress’s …

E-commerce activities have undergone unprecedented growth in the last couple of years. As things stand today, e-commerce contributes over 3.5 trillion dollars to global retail revenue. The interesting bit is the e-commerce marketplace is still far from saturation. The pandemic…

Among all the tools of digital promotion, email marketing offers the best ROI. However, you can only enjoy good returns on email marketing if you execute it the right way. Mailing lists lie at the core of any email marketing regimen. You can’t get any success in persuading p…

WordPress is the biggest content management platform right now. Today, one-third of all World Wide Web addresses are built using WP themes and plugins. WordPress has managed to stand out among other CMS because it offers free themes and plugins. They come in handy for all the …

Just like prevention is better than cure, website maintenance is better than repairs you need to take on after incurring a downtime. When we are talking about a WooCommerce website, a proactive maintenance regimen becomes all more important. However, it has been observed that …

Businesses usually show a lot of excitement and energy when they are expanding their operations to the web. When their WordPress or WooCommerce website is being created, they want developers to keep everything on point and develop the best online front among all the competitor…

WordPress has become the world’s largest content management system, hosting 37% of all websites on the web (one in every three sites). This large bulk of WordPress websites is also indexed on search engines and a part of their search volume. Like any other website, WP websit…

Reports suggest that 90% of online startups fail to succeed, and 22% of them unable to take off due to marketing problems. The online landscape boasts a cutthroat environment where hundreds of businesses pop up in every niche every day. This competitive environment makes it …

WooCommerce and Shopify host more than half of the e-commerce stores worldwide. One study suggests that WooCommerce is at the backend of around 29% of online stores. Meanwhile, Shopify is providing support to 22% of e-commerce ventures around the world. Both offer a host of e-…

Despite all the praise of social media and its promotional leverage, email marketing is still considered the most effective way of generating leads and converting them. Email marketing also comes in useful for businesses because it offers one of the best ROIs among all the oth…