WordPress has become the world’s largest content management system, hosting 37% of all websites on the web (one in every three sites). This large bulk of WordPress websites is also indexed on search engines and a part of their search volume. Like any other website, WP websit…

Reports suggest that 90% of online startups fail to succeed, and 22% of them unable to take off due to marketing problems. The online landscape boasts a cutthroat environment where hundreds of businesses pop up in every niche every day. This competitive environment makes it …

WooCommerce and Shopify host more than half of the e-commerce stores worldwide. One study suggests that WooCommerce is at the backend of around 29% of online stores. Meanwhile, Shopify is providing support to 22% of e-commerce ventures around the world. Both offer a host of e-…

Despite all the praise of social media and its promotional leverage, email marketing is still considered the most effective way of generating leads and converting them. Email marketing also comes in useful for businesses because it offers one of the best ROIs among all the oth…

If you are running any type of food joint or eatery, you must have understood the importance of delivery services during the ongoing pandemic. Besides offering customers an easy way to get their food, delivery systems have helped food businesses not go broke during these testi…

Gone are the days when WordPress websites would have a simple, stale interface that didn’t look like anything an experienced web developer would make. In the last decade or so, it has changed with a range of plugins and page builders introduced by WP itself and various third…

Around the early 40s, when businesses started using television to advertise themselves, many people announced the demise of print and billboard marketing. 80 years have gone by, and we still have billboards and print ads coexisting with all other modes of promotion. The same v…

The e-commerce landscape has been growing at an impressive pace. Last year, the cumulative e-commerce sales amounted to over $3.5 trillion. They have been projected to grow to $6.5 trillion in the next two years. The coronavirus pandemic has also given a sudden boost to e-comm…

Web development has come a long way in the last decade or so. There was a time when you had to find seasoned CSS and PHP writers to get your website developed. Even with weeks-long turnarounds, the final web page didn’t have the dynamics, agility, and responsiveness that hav…

Cyberattacks! They’ve become a daily struggle for businesses, and the number of cyberattacks keeps growing at a rapid rate. With hacker attacks happening every 39 seconds, securing your website is a very smart preventive measure against these attacks. Cyberattacks come with …

Sales! That’s the lifeblood of every business. If you ain’t making sales in your business – and you need to be making lots of them – then I really don’t know what you’re doing. For you to generate sales on your website, you need to automate your sales proce…

Email marketing is one of the most powerful and most cost-effective marketing channels that exist, and according to a 2019 report by the DMA, it has an average return on investment of $42 for every $1 spent. If you hope to sell your products online, then you definitely need to…