Case Study

Implementing Streamlined Features for Mike’s Organic Delivery

Client Background

About Mike's Organic Delivery

From fresh berries to organic pasta, gourmet cauliflower sauce to sustainably harvested eggs, Mike’s Organic Delivery provides high-quality, healthy food to online shoppers. Members order from small farmers, artisans, fishermen, and producers via Mike’s Organic Delivery webpage.

This company’s goal is to make grocery shopping a more convenient – and healthier – experience. They’re all about transparency, and they use their website as a method to connect purposeful shoppers with small businesses and sustainable farming practices. When you shop Mike’s, you’re shopping to support a healthier planet and local economies.

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Ensuring a Strong User Experience

With Mike’s Organic Delivery, we had a few goals that would all help with the UX:

  1. To take their original order process and optimize it for speed and ease.
  2. To clean up their checkout process to eliminate buyer friction.
  3. To add gift-wrapping options and other special features for shoppers.
  4. To implement some design tweaks throughout the site, as requested.

What we did

We began with our traditional discovery phase, which allowed the AnnexCore team to learn Mike’s Organic Delivery inside and out. Not only did we want to hear what the company needed from us, but we also wanted to make assessments of our own.

Our website professionals then took over the Mike’s website to streamline the entire user experience. We made it simple and straightforward to shop, checkout, and personalize orders as needed.

Today, Mike’s Organic Delivery keeps us on retainer, using our services to handle requests and/or issues as they pop up. They are also signed up for our premium WordPress care plan, which allows them to stay ahead of any cybersecurity concerns and design issues.

Final Results

A Better Customer Experience

In a short period of time, AnnexCore was able to provide Mike’s a website that worked for them as much as it did for their clients. We improved their overall shopping and checkout experience while streaming the way they processed orders.